Search Engine Marketing

What is Search Engine Marketing (SEM)?
Search Engine Marketing (SEM) is the active process of improving the quantity and quality of visitors a website receives from search engines like Google, Yahoo and MSN Bing.

SEM includes two main components:
• Search Engine Optimisation (SEO) is the art of increasing the visibility of your website in search engine results for the words that your potential clients are using to find your product or service.
• Pay-Per Click (PPC) involves you paying for your website to receive a leading position in the search results for key words or phrases that you select. Each time a person clicks on a link to your website you are charged a small amount. The amount charged works like an auction - the highest bidder receives the best position in the search results.

The Advantages of Search Engine Optimisation (SEO)
• SEO is proven to have a higher ROI than traditional advertising. It is up to 100 times more cost effective than traditional print advertising.
• The traffic you receive from search engines are people that are actively seeking what you sell. The Search engines are constantly sending qualified leads to your website.
• 93% of people using search engines will not look past the first 20 listings. If you are not one of these top listings, how many sales are you missing out on?
• 90% of website traffic originates from the three major search engines – Google, Yahoo and MSN Bing.

To request an SEM info kit on our SEM Packages contact us today 1300 667 984.